The location: Somerset House
Joanne Black style: same as Duro Olowu

Joanne Black's official invitation to Jaeger London

The collection: We like Stuart Stockdale. This Jaeger London Design Director’s signature style is all about aiming for ‘maximum impact, in an effortless way’ whether it be ‘easy dresses with gorgeous detail’ or ‘statement coats in luxury cloths’. Inspired by Jaeger’s vast archive, Guy Bourdin’s 70s photography and Charlotte Rampling, Stockdale’s collection was glamourous and gorgeous in every way. With everything from oversize sweaters, gold harlem pants and wide black shorts to gold-encrusted evening jackets and statement jewellery, this was a show filled with sparkling style surprises.
The wish list: Shoes, shoes and more shoes! Stockdale’s sexy wedges, peep-toes and pumps – not to mention a fab ankle boot ­– were delightful.  
The style: The press had Anna Wintour in their sights so it was hard to focus on anything else.

Location: Thomas Dane Gallery, Duke Street
Joanne Black style: Duro Olowu silk dress, Lanvin trainers and black tights.

Colour is order of the day at Duro Olowu's presentation

Duro Olowu's pink dress is on my wish list.

The collection: If you are looking to add colour to your wardrobe, you need Duro Olowu in your life. It was business as usual for Olowu, who wowed us with fantastic colours and silk fabrics from his latest collection. Inspired by the colours of Picasso’s ‘Mosqueteros’ paintings, feather textiles of ancient Peru and 125th Street in Harlem, Olowu’s presentation was extraordinary and, with the chance to view the clothes up-close on mannequins, a rare fashionable treat.
The wish list: I’m a big fan of Olowu’s fab pink dress and black and white blouse.
The style: Not often do you find such a relaxed atmosphere and the opportunity to chat to Olowu himself.

London Fashion Week is back, and it’s bigger, brighter and better than ever. This is a week dedicated to fabulous advanced previews, stunning collections and inspired fashion – both on and off the catwalk. Fashionistas go to Paris for chic and they come to London for edgy street fashion. With Spring/Summer 2010 collections from everyone including Betty Jackson, Vivienne Westwood, Osman, and up-and-coming designers from St Martin’s Lane College, London Fashion Week has enough statement pieces to fill my own wardrobe – and those of  my clients – many times over. Let’s take a look around…

Naomi Campbell hits the runway for LFW SS10

Location: Somerset House
Joanne Black Style: Paola Frani catsuit; YSL tux white jacket; Christian Louboutin shoes and a Sergio Rossi clutch.

Naomi Campbell takes LFW by storm

The collection: Why is it after so many years on the catwalk Naomi Campbell still has the best legs in the business? Opening designer Daniella Issa Helayel’s Sunday evening show to thunderous applause, Campbell oozed style in a white sequined swimsuit. Issa describes her work as ‘practical, fluid and chic’, and with a tropical storm themed show – covering everything from sexy shorts and satin blouses, to cool trousers and her signature white ant festooned T-shirts – her collection was just that.
The wish list: I loved the stormy gun-metal, off-the-shoulder, one-arm dress that fell to just above the knee.
The style: Daisy Lowe stole the show with her short black sexy dress and fab YSL killer hills.

Location: The Red Bull Fashion Factory
Joanne Black style: Alexander Wang LBD A/W 08; Sergio Rossi ankle heals S/S 08; YSL Tux Jacket A/W 08 and Wolford leggings.
The collection: Everything about the PPA/Adidas collection was sexy, cool and ultra-stylish – including its rather glamourous front row, consisting of everyone from Fearne Cotton and Peaches Geldof to Alexa Chung. Sipping mojito cocktails, we were treated to a show filled with sheath and striped knit dresses, big picture hats, bright colours, capri green trousers and lots of Adidas trainers. This was a show dedicated to effortless style – put a great pair of trainers and a sexy dress together and you won’t go wrong.
The wish list: I long to be dressed in the show’s LBD with ruffles – teamed with cool black Adidas trainers of course. As a front row guest I was lucky enough to be treated to a fab PPQ bag, however, so that will me going for now!
The style:
Fearne Cotton looked great in gold and Peaches Geldolf wore a permanent smile as she was engulfed by photographers; but it was my friend Helen who takes the style prize for customising an old Topshop jacket with earrings on each shoulder.