Location: Prada HQ, Milan
Joanne Black style: Lanvin print dress, Georgina Goodman shoes, Chanel bag

A piece from the Prada Collection SS10

The collection: It was a floor-to-ceiling screen that turned Prada’s headquarters into a world of fantasy and fashion – complete with palm trees, beaches and doors in an Italian street. The scene provided the perfect backdrop for Prada’s much-anticipated S/S 2010 collection. Italy’s style elite was not disappointed. With fantastic grey jackets with visible thread detail, daisy flowers on white and grey dresses, cool shorts, palm tree prints and silk French knickers, this showed excited the senses – and the credit card!

The wish list: I simply loved the use of crystal embellishments within the collection – great for a statement piece to get you through the S/S season. I may be seeking out a pair of oversized clear goggles, which appeared throughout the show.

The style: Italy simply oozes style. Stars of the fashion and sporting world – including French Vogue Editor Carine Roitfeld, Anna Wintour (looking great in brown), Jefferson Hack and Roger Federer – were out in force to catch sight of Prada’s latest pieces.