MFW: Prada


Joanne Black @ Milan Fashion Week

Where: Milan
Joanne Black style:
Wolford body and tights, leather skirt, YSL heels and a Topshop jacket

There was much to talk about as the Fashion Week action switched to the streets of Milan in Italy – not least the exciting line-up of models on the Prada runway, which included Miranda Kerr, Doutzen Kroes, Alessandra Ambrosio, Rosie Huntington Whiteley and Bianca Balti.

The Autumn/Winter 2011 Prada collection was as much about great clothes as it was a comment on what it means to be sexy in 2011. ‘Our vision of what is sexy in women is getting narrower,’ said designer Miuccia Prada backstage after the show. ‘It is all about bows and frills and clichés now. Women can’t seem to give these clichés up.’

You didn’t have to be a fan of shiny heels and sexy black lace, however, to enjoy Prada’s latest pieces. There were plenty of outfits designed to add an interesting twist to everyday office wear. With a mix of 50s-style long-sleeved wool dresses, bell skirts, high necks, A-line hems, cropped jackets, cable knits and patterned tights, Prada was certainly out to prove that the way to be sexy this autumn is to cover up!

Milan Fashion Week: Prada

Location: Prada HQ, Milan
Joanne Black style: Lanvin print dress, Georgina Goodman shoes, Chanel bag


A piece from the Prada Collection SS10

The collection: It was a floor-to-ceiling screen that turned Prada’s headquarters into a world of fantasy and fashion – complete with palm trees, beaches and doors in an Italian street. The scene provided the perfect backdrop for Prada’s much-anticipated S/S 2010 collection. Italy’s style elite was not disappointed. With fantastic grey jackets with visible thread detail, daisy flowers on white and grey dresses, cool shorts, palm tree prints and silk French knickers, this showed excited the senses – and the credit card!

The wish list: I simply loved the use of crystal embellishments within the collection – great for a statement piece to get you through the S/S season. I may be seeking out a pair of oversized clear goggles, which appeared throughout the show.

The style: Italy simply oozes style. Stars of the fashion and sporting world – including French Vogue Editor Carine Roitfeld, Anna Wintour (looking great in brown), Jefferson Hack and Roger Federer – were out in force to catch sight of Prada’s latest pieces.