There’s always been a strong connection between fashion and music, and I got the opportunity to prove it once again.
Deadbeat Darling, an up and coming rock/indie four-piece band from New-York, were in town to shoot the music video for their new single and approached me to do their styling. I instantly knew what direction I wanted to take. Think dusty, dirty American west. A cross between All Saints and Vivienne Westwood with a hint of Diesel thrown in for effect.
With that vision in mind, I went searching for the perfect brands to style the musicians. I used Burberry, Balmain, Neil Barrett, Martin Margiela and G-Star Raw, but by far the most popular brand among the guys was the much underrated Bolongaro Trevor. I love that brand which goes back to its grass roots, keeps things simple but always offers a twist – with hints of patriotism – with Union Jack jackets and scarves.
Needless to say the clothes I chose were a huge hit with the band, some items even being bought on the day, and it felt good seeing Americans sporting the Union Jack.