LFW Day 2: PPQ/Adidas
Location: The Red Bull Fashion Factory
Joanne Black style: Alexander Wang LBD A/W 08; Sergio Rossi ankle heals S/S 08; YSL Tux Jacket A/W 08 and Wolford leggings.
The collection: Everything about the PPA/Adidas collection was sexy, cool and ultra-stylish – including its rather glamourous front row, consisting of everyone from Fearne Cotton and Peaches Geldof to Alexa Chung. Sipping mojito cocktails, we were treated to a show filled with sheath and striped knit dresses, big picture hats, bright colours, capri green trousers and lots of Adidas trainers. This was a show dedicated to effortless style – put a great pair of trainers and a sexy dress together and you won’t go wrong.
The wish list: I long to be dressed in the show’s LBD with ruffles – teamed with cool black Adidas trainers of course. As a front row guest I was lucky enough to be treated to a fab PPQ bag, however, so that will me going for now!
Fearne Cotton looked great in gold and Peaches Geldolf wore a permanent smile as she was engulfed by photographers; but it was my friend Helen who takes the style prize for customising an old Topshop jacket with earrings on each shoulder.