Joanne Black-Daniel Zakharow-Julia Obukhova-Azzaro

Joanne Black, Daniel Zakharow & Julia Obukhova wearing Azzaro.

Location: Mount Street at Azzaro’s flagship store
Joanne Black style: black Azzaro fitted dress, with Azzaro earrings and bracelets and Prada shoes

Hosting an evening at Azzaro’s flagship store is like surrounding yourself with all your favourite things. This iconic French luxury brand has been turning heads with its statement dresses and plunging necklines since it was founded in 1968. Back in the 60s it was Loris Azzaro who had the pleasure of dressing and styling the world’s fashionistas; now it’s his protégé Vanessa Seward, who has brought back much of the original glamour and sophistication that made this such a sought-after brand.

You really do have to trust the woman who designed most of Audrey Tautou’s slinky gowns for film Priceless, who is focused on making sure women are noticed every time they step into a room, and who has created Azzaro’s latest stunning collection. With everything from its signature crystal embellishments, lace insets and dramatic bows to its amazing jewellery covered in the collection, it is no surprise most of my clients walked away with a piece of French fashion on the night.

Joanne Black Azzaro

Joanne Black In Azzaro wearing that great little black hat

I, too, was quick to add some Azzaro sparkle to my party wardrobe. I invested in their fab crystal bracelets, a long iconic gown and a cocktail number – which will be making its first outing shortly. I also tried on the most amazing hat. It was so small, but so well crafted – with a veil encrusted with crystal stones – that it would be perfect for Ascot or making a dramatic entrance.

Joanne Black Alex Bergholz-Gander Azzaro

Joanne Black & Alex Bergholz-Gander

So, if you’re looking to celebrate in style this year, check out Azzaro’s latest collection at or head to the Mount Street store where Alex Bergholz-Gander the lovely store Manager will show you around.