Where: Automat
Joanne Black Style: Lanvin dress and ankle boots, Plein Sud fur, Alexander McQueen clutch, Stephen Webster earrings and a Damiani ring

You could be forgiven for thinking that the words glamour and adventure don’t often make it into the same sentence – let alone the same wardrobe. But, thanks to Charles Finch, whose new Chucs Dive & Mountain shop has just opened on Dover Street, we can all now look as stylish on the beach – or hiking through the mountains – as we do in the boardroom.

Finch’s brand may be new, but those close to him know it’s the result of a life-long dream for this film director, producer and CEO. It comes as no surprise then that stars from film, TV and fashion – including Emma Thompson, Bob Geldolf and designer Roland Mouret – came out to support his Jamaican-themed launch. With burgers and fries and Chuc’s cocktails to wash it all down, Automat provided the perfect setting to celebrate London’s newest seasonal holiday wear line.

When you’re the son of an Academy award-winning actor and the grandson of the man who invented the puffa jacket – before ascending Everest in 1922 – producing an exclusive adventure fashion line for the stars seems like a natural step. And I won’t be the first to say I’m so glad he has. I’ve already invested in a Giles Deacon print bikini – Giles designed the print especially for the brand – and a pair of high-waisted shorts, which Cate Blanchett collaborated on, and I can’t wait to hit the streets of LA to try them out.

If his inaugural spring/summer collection is anything to go by, glamourous adventurers are in for a treat. I’m already looking forward to the next collection, where I hear an updated version of his grandfather’s original jacket will be making a rather stylish entrance.